TINNED :: Behance

Welcome to Tinned, where we’re redefining the world of tinned fish! Our case study explores a vibrant brand designed to capture the hearts of young consumers, proving that tinned fish is not only delicious but also trendy and accessible.

At Tinned, our mission is to challenge outdated perceptions of tinned fish. We envision a brand that feels fresh and modern, appealing to a younger audience who values convenience without sacrificing quality. By merging sustainability with style, we aim to create a product that consumers are proud to share and enjoy.

Tinned fish has long been associated with a stale image, often overlooked by younger generations. We set out to understand why this perception existed and how we could transform it. Through market research, we discovered that while the quality of the fish is paramount, branding plays an equally significant role in shaping consumer choices.

To shift the narrative, we focused on storytelling. We wanted to create a brand that communicates the health benefits, culinary versatility, and sustainability of tinned fish. Our research revealed that young consumers are increasingly interested in where their food comes from and the impact it has on the environment. Tinned fish, with its low carbon footprint and rich nutrient profile, became our hero.

Our design process began with a vibrant color palette and playful typography that resonates with a youthful audience. We aimed for a modern aesthetic, incorporating bold graphics and engaging visuals that reflect the freshness of our product. The goal was to create packaging that stands out on shelves and evokes a sense of curiosity and excitement.

Photography played a crucial role in our design. We captured not only the product itself but also the lifestyle surrounding it—fun gatherings, adventurous meals, and healthy snacking. Our imagery emphasizes how tinned fish can fit seamlessly into various aspects of modern life, from quick lunches to gourmet dinners.

Tinned is more than just a brand; it’s a movement. Our case study showcases a comprehensive approach to reimagining tinned fish, combining modern design, engaging storytelling, and a commitment to sustainability. The result is a brand that appeals to a new generation of consumers eager to embrace the joys of tinned fish.

With Tinned, we’re not just selling a product; we’re inviting consumers to join a vibrant community that celebrates culinary creativity and sustainable living. This case study demonstrates the power of thoughtful branding and design in transforming perceptions and creating a buzz around an often-overlooked category. Welcome to the future of tinned fish!