NETTARÉ :: Behance

Kianna Nelson

Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Behance

Overview

Welcome to NETTARÉ, an elegant gin botanico brand that brings the beauty of flowers to your glass. Our case study explores how we crafted a sophisticated beverage that elevates any occasion. With a refreshing blend of botanicals inspired by nature’s finest blooms, NETTARÉ is designed for those who appreciate the art of fine drinking.

The Vision

At NETTARÉ, we believe that gin can be a canvas for floral artistry. Our mission is to create a gin that not only delights the palate but also captivates the senses. We aim to redefine the drinking experience by merging elegance with refreshment, perfect for celebrations, gatherings, or quiet moments of indulgence.

Thought Process

Understanding the Market

To begin, we conducted in-depth market research to identify gaps in the current gin landscape. We noticed a growing demand for premium, artisanal spirits that offer unique flavor profiles and a story. Inspired by this trend, we set out to create a gin that not only meets these desires but also feels distinctly sophisticated.

Embracing Nature

The inspiration for NETTARÉ came from the beauty of flowers. We sought to incorporate floral notes that are both refreshing and complex. Our exploration of various botanicals led us to select ingredients that evoke a sense of nature and elegance, crafting a unique blend that resonates with discerning drinkers.

Design Process

Brand Identity

Our design process started with establishing a brand identity that reflects the elegance of NETTARÉ. We chose a refined color palette featuring soft pastels and rich, earthy tones, representing the flowers and botanicals that inspire our gin. The logo design, with its graceful typography and floral motifs, encapsulates the brand's sophistication.

Packaging Design

The packaging is where our vision truly comes to life. We opted for a sleek, frosted glass bottle that exudes a sense of luxury while allowing the color of the gin to shine through. The intricate label features delicate floral illustrations and gold accents, adding a touch of opulence that appeals to our target audience.

The Result

NETTARÉ is not just a gin; it’s an experience. Our case study demonstrates how we successfully combined floral inspiration, elegant design, and a commitment to quality to create a product that stands out in the market. With its refreshing taste and sophisticated presentation, NETTARÉ is perfect for any alcoholic occasion.

Conclusion

With NETTARÉ, we invite you to indulge in the floral elegance of gin botanico. This case study illustrates the power of thoughtful design and inspiration drawn from nature in creating a unique brand that resonates with consumers. Cheers to the beauty of flowers in every glass!
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