Core Values Design for PhilaWorks

The core values committee, made up of staff members and the human resources team, conducted a company-wide survey to come up with four core values. Staff worked on a hybrid schedule so displaying the core values both virtually and physically was important. The committee wanted a design that could be translated to different mediums, such as zoom backgrounds and mouse pads, to help promote the core values across the company.

I was the lead graphic and print designer on this project. I worked with the communications director and a contract designer to use new brand colors created as part of the department's brand refresh. I met with the HR department and members of the core values committee to review and iterate on design artwork.

The challenge of this project was more about stakeholder alignment than about design. Since the design needed to be reviewed by a committee of staff members and the human resources team, getting feedback and final review took a couple months. The project also started during the holidays when many people were out on vacation. Initial feedback was given to my manager by the committee so I was not able to respond directly. Communication became easier once the HR director created a Teams chat channel where stakeholders could chat about the final design at their leisure.

After a few iterations, the final design defined the four core values in white text against PhilaWorks new softer, cooler brand colors. Definitions of the core values were trimmed down and icons were simplified after a few iterations. The final work were vector assets including a vector logo that could be easily reused and resized for any core value project from wall decals to mouse pads.