Owawi: Shampoo Branding

Carli Theodore

Owawi is a 5-in-1 men's shampoo brand that works on more than just hair. This brand explores not only markets the use of the shampoo, but also highlights the various aspects of men's lives.

Introduction image - Brand identity for a 5-in-1 men's shampoo brand (with a twist)
Introduction image - Brand identity for a 5-in-1 men's shampoo brand (with a twist)
Short introduction for the brand "Owawi" (with mascot present)
Short introduction for the brand "Owawi" (with mascot present)
Logo variations and brand colors
Logo variations and brand colors
Package Mockup (main shampoo and to-go bottles)
Package Mockup (main shampoo and to-go bottles)
Box mockup for shampoo
Box mockup for shampoo
Ad campaign (car)
Ad campaign (car)
Dish washing ad
Dish washing ad
Laundry ad
Laundry ad
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Posted Nov 28, 2024

Using the brief given, I researched appropriate colors, brand photos, designed the packaging and the logo, and developed a marketing campaign for the product.