Doubling revenue within 6 months for Healthcare organization

WellPsyche Medical Group is a mental healthcare organization providing therapy and psychiatry services to patients.

I started as a SEM consultant for WellPsyche, and then transitioned into a full time Sr. Director of Marketing role. I was responsible for new patient enrollments and appointments. Among other things, I managed Google Ads, tested out new channels including FB/IG ads, Reddit, Nextdoor, LinkedIn, and Rollworks. Implemented SEO strategy and spearheaded a website rebrand project. I strategized and implemented abandoned automation email series and continued to optimize, built out new landing pages and carried out CRO A/B testing across the landing pages.  I worked closely with product marketing on patient research, targeting and persona messaging.

From the acquisition efforts, I doubled the number of appointments while halfing the cost per appointment.