55% increase in MQL for Beauty SaaS company

At Perfect Corp., a Beauty AI/AR Enterprise technology company, I led the Digital Marketing team to acquire and nurture leads. I created overall digital marketing strategies including customer journey mapping, thought leadership, and identified digital channels. I implemented Pardot and lead nurturing programs for B2B Enterprise prospects, contributing to 30% of total leads from all channels.

I implemented a CRO plan for the website and the first two tests resulted in 20% improvement in conversion rate.

I managed Google Ads account, resulting in 2.5 times increase in leads while decreasing CPA by 25%.

I also oversaw content strategies and distribution, to reposition the company as a thought leader in the AI space.