🚀 Insurance Checkout

Led the development and implementation of an optimized insurance checkout, focusing on improving conversion rates, reducing friction, and enhancing the overall user experience (UX/UI). Conducted a benchmark analysis against industry-leading competitors to identify best practices and implement a best-in-class purchasing flow.

Designed an event-based tracking system to analyze user behavior, detect pain points, and identify errors in real-time, allowing for data-driven optimizations. Additionally, spearheaded the integration of third-party partners directly into the checkout, enabling customers to access complementary services—such as roadside assistance, extended warranties, and legal advisory—seamlessly within the same purchase journey.

This holistic approach resulted in a more intuitive, efficient, and competitive checkout experience, driving both business growth and user satisfaction.