Expedia/VRBO

Led project auditing messaging platform and ultimately increasing server farm capacity by 8x for planned growth.

Worked directly with the COO and Marketing Team leaders, developed an A/B testing framework and created/integrated other engagement tools allowing for targeted and refined messaging. Bringing the campaign tools up to industry standards and improving engagement by over 35%.

Presented key findings to leadership for organizational migration to a multi-channel messaging operation using engagement to determine the best delivery option.

Promoted best practices and addressed needs with product teams ensuring that new products and features met industry standards and remained RFC compliant.

Established a relationship with URIBL directing the effort to eliminate spam and phishing originating from user-generated content successfully realizing a reduction of 90% of problematic email traffic.

Joined the communications platform team to incorporate SMS into the mediated messaging platform for client success.

Provided planning and roadmaps for messaging platforms, wrote blog posts, and led internal “deliverability lunches” which introduced best practices and deliverability concepts and explored potential applications and opportunities