● Platform Optimization and Modernization: Took over an outdated platform serving 1600+ nonprofits and political clients, including major organizations like the Red Cross and United Way. Restructured to solve bottlenecks, outages, and scalability issues, and led a seamless transition to PowerMTA, slashing bottlenecks by 400% and operational costs by 150%.

● Deliverability Management: Optimized email deliverability for high-volume senders, ensuring industry compliance by implementing SPF, DKIM, DMARC, and managing ISP feedback loops. Achieved outstanding results with dynamic IP assignments and real-time MTA adjustments, including throttling.

● Spam Trap Avoidance and Blocklist Monitoring: Conducted regular email list hygiene and validation to avoid spam traps. Monitored blocklists and took corrective actions to delist IPs/domains, maintaining a high deliverability rate.

● Cross-Functional Collaboration: Acted as the escalation point for Sales, Marketing, Support, and Client Success/Services for all things email or SMS. Collaborated with Solution Engineers and Services to address bad actors and maintain list hygiene. Conducted audits to identify bad actors and collaborated with Services and Training to create and mandate deliverability training.

● Deliverability Policy Implementation: Implemented DKIM and SPF policies and educated clients at industry conferences. Developed performance metrics, best practices, and compliance policies, boosting client use of campaign monitoring and list hygiene tools.

● Issue Resolution: Investigated and resolved delivery barriers and spam traps. Monitored throttling and collaborated with teams to address bad actors and maintain list hygiene. Conducted audits and worked with Services and Training to remove restrictions.

● Competitive Analysis and Industry Engagement: Monitored competitors to identify differentiation opportunities. Shared industry updates with clients and internal teams via blogs and wiki pages.