Designed and managed a global messaging platform on AWS, integrating with external marketing automation tools and internal products. Led the migration to a fully cloud-based environment, identifying and reducing AWS resource usage costs by over 30%.

Monitored delivery metrics to protect reputation and identify abuse. Implemented advanced spam and phishing reduction strategies, conducted email deliverability audits, managed RBL/blocklist remediation, bounce log analysis, and SPF/DKIM/DMARC audits. Identified potential liability in mediated messaging, researched industry precedents and collaborated with Legal to address protecting our clients in the process.

Worked with Leadership, Support, Sales, Marketing, Services, and Engineering teams to proactively identify opportunities for product and process improvements. Created self-service tools for customer support, cutting escalations by 60% and freeing up skilled resources on both teams.

Automated monitoring and maintenance tasks as well as AWS SES credential distribution and reduced SMS usage cost overruns, saving up to 20% over previous quarters. Created automated alerts and processes to respond to deliverability issues proactively reducing both required resources and disruptions of service.