Conversion-Driven Website Design for DNA EOR

Client: DNA EOR Role: Website Designer & SEO Strategist Scope: Website Design · SEO Strategy · Lead Funnel Optimization Tools: WordPress, Elementor, Ahrefs, Figma, Google Search Console

🧠 About the Project DNA EOR is a global Employer of Record service helping businesses onboard talent across borders—especially in Africa—without setting up a local entity. The goal was to develop a conversion-driven website that simplifies complex legal processes and builds trust with corporate decision-makers worldwide.

🚧 The Challenge The challenge was to create a B2B website that feels both globally professional and locally connected, while also optimizing for discoverability in a highly competitive HR tech space. Key requirements included:

A clean, trustworthy interface to explain compliance-heavy services

SEO-optimized content targeting region-specific EOR searches

A design that speaks to both enterprise clients and startups

High-performance page load speeds for international access

✍️ My Approach I led the full design and SEO execution to deliver clarity, conversion, and global reach:

Designed modern, region-focused visuals—highlighting key markets like South Africa (see visual ref)

Created custom service sections with impact metrics (onboarding, tax, retention) to drive B2B trust

Built a mobile-first site with simplified service flows and visual calls to actio

Crafted SEO-friendly content architecture targeting terms like "Employer of Record in Africa"

Integrated analytics, schema, and technical optimizations for ongoing visibility

✅ Results Delivered a polished website that reflects DNA’s international authority and local expertise. The website saw improved user interaction, faster performance, and growing visibility for niche EOR-related keywords across multiple countries—boosting lead generation from organic and direct traffic.