Luminarium — 21 Days of

Luminarium — 21 Days of Meditation A 21-day digital campaign created for Luminarium to promote a guided meditation journey across social media. I developed a cohesive visual system that could evolve throughout the campaign while maintaining a recognizable identity across each daily communication.

The creative direction combined photography, layered landscapes, expressive typography and a dedicated campaign lockup to translate themes of mindfulness, gratitude, self-awareness and personal growth into engaging social content. The system was designed to accommodate different messages, calls to action and compositions without losing visual consistency.