Creating a character with AI

Creating a character with AI is relatively easy. Making sure they remain the same person is another story.

I’ve been exploring a workflow for developing characters that can exist across different images while maintaining a consistent identity.

I start by building the character and defining their key visual traits. From that base, I generate a series of studies exploring full-body shots, profiles, close-ups, expressions, and different poses. The goal is to create a broader visual reference for the character instead of relying on a single image.

Then comes the part I find even more interesting: changing what needs to change without changing who the person is.

In this example, I introduced a specific clothing reference and explored new poses and movements while maintaining consistency in facial features, proportions, hair, and overall appearance.

It’s a process of iteration, selection, and refinement. The more control I have over the references and each stage of the workflow, the less the final result depends on chance.

For me, this is where AI becomes particularly interesting for Art Direction: not simply generating one great image, but building a character that can exist consistently across an entire campaign.