A visual experiment created for

A visual experiment created for Fuck Parlour, exploring how AI can be used to build a complete editorial photoshoot around an existing product and brand.

The idea was to take the beer into a world that actually feels like Fuck Parlour: raw, provocative, messy and connected to alternative culture.

I developed the visual direction around an underground hair salon environment, working with casting, styling, lighting, composition and product placement to keep the images feeling like part of the same shoot.

The interesting part for me was treating AI less as an image generator and more like directing a photoshoot, where every decision needs to support the same visual idea.

Creative Direction / Art Direction / AI Image Generation