Green Objective | Branding

Maher Abed

Brand Designer
Visual Designer
Brand Strategist
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Green Objective is a company dedicated to promoting sustainability and eco-friendliness in the construction industry. Their mission is to create environmentally conscious buildings that utilize recycled and sustainable materials while incorporating energy-efficient design principles.
Their services include recycling services, creative sustainable design, and using unique and affordable materials that are both environmentally friendly and locally sourced. They believe that it is never too late to make a difference in saving the planet and that everyone can contribute to a better future by adopting small changes in their daily lives, such as reducing plastic waste and recycling.
Green Objective's construction practices are based on sustainability, utilizing recycled materials and sustainable energy sources to power homes. They strive to revolutionize the construction industry through innovation and technology, providing a unique building solution that addresses today's growing concerns about the environment.
Overall, Green Objective is a company that is committed to promoting sustainable and eco-friendly building practices that not only benefit the environment but also improve the quality of life for their clients.

The Concept

The Green Objective logo is a sophisticated combination of the letters G and O, representing the initials of the brand name. These letters are cleverly integrated to form the "Objective" symbol, which is represented by an arrow pointing upward, symbolizing progress, innovation, and a positive future. This logo communicates the brand's commitment to sustainability and eco-friendliness, while also emphasizing their focus on innovative solutions for the construction industry. The design is sleek, modern, and timeless, making it a perfect representation of the brand's core values and mission.

Color Palette

For the Green Objective logo, I carefully chose a color palette that reflects the brand's values and personality. I utilized two shades of green, dark and light, to represent sustainability, eco-friendliness, and the green business concept that underpins the brand.
In addition to the greens, I incorporated a light beige color, which evokes feelings of calmness, purity, tranquility, and modernism. This color complements the greens well, creating a balanced and harmonious color palette.
To inject a sense of innovation, dynamism, cheerfulness, friendliness, and trust, I added a vibrant chartreuse greenish-yellow color. This color adds a pop of vibrancy and energy to the logo, while also reflecting the brand's innovative spirit and positive outlook toward the future.
The color palette I used for the Green Objective logo is sophisticated, well-balanced, and reflective of the brand's values, personality, and mission.
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