Copywriting and Email Newsletter for Nike's HR Transformation by Stevie WiesenCopywriting and Email Newsletter for Nike's HR Transformation by Stevie Wiesen

Copywriting and Email Newsletter for Nike's HR Transformation

Stevie Wiesen

Stevie Wiesen

Manage internal global campaigns of the Workday and HR Transformation roll out.
Combine psychology and communications for "copy with a soul".
Averaged a 64% open rate to compared to other standard newsletter (34%), and was praised as being "a pivotal medium for driving key behaviors needed as a result of the changes."
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Posted Jul 7, 2023

Manage Nike's marketing campaigns across various channels, including social media posts, website content, and newsletters to enhance impact and engagement.