Manage internal global campaigns of the Workday and HR Transformation roll out.
Combine psychology and communications for "copy with a soul".
Averaged a 64% open rate to compared to other standard newsletter (34%), and was praised as being "a pivotal medium for driving key behaviors needed as a result of the changes."
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Posted Jul 7, 2023
Manage Nike's marketing campaigns across various channels, including social media posts, website content, and newsletters to enhance impact and engagement.