Bio Refresh, Ad Copy, & UVP Strategy
Stevie Wiesen
"Welcome to a new kind of vet clinic, one that feels like home and less like a lab. Access primary and urgent care on your schedule, whether in person or online. With transparent prices and compassionate experts, Junco is pet care reimagined." @junovet
Was asked to audit and position a Canadian vet for a brand refresh that resulted in an ad and updating their bios (e.g., mission/vision). It also solidified their UVP, or unique value proposition, which was "somewhat vague" and needed more (persona and UVP) work.
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Posted Jul 7, 2023
Conducted creative strategy sessions that resulted in new market positioning, an ad, updated bio (e.g., mission/vision) and a playbook with a more clear UVP.
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