Bio Refresh, Ad Copy, & UVP Strategy

"Welcome to a new kind of vet clinic, one that feels like home and less like a lab. Access primary and urgent care on your schedule, whether in person or online. With transparent prices and compassionate experts, Junco is pet care reimagined." @junovet

Was asked to audit and position a Canadian vet for a brand refresh that resulted in an ad and updating their bios (e.g., mission/vision). It also solidified their UVP, or unique value proposition, which was "somewhat vague" and needed more (persona and UVP) work.