Product Innovation Lead for a Real Estate portal

Led stakeholder and customer interviews and market reports into a Jobs-to-be-done framework for a new web portal offering to achieve their product portfolio goals

Led primary and secondary market research, conducting interviews to uncover pain points and develop user personas and journey maps.

Built iterations of wireframes in Figma, worked with the design team to get to high-fidelity designs, and wrote epics and stories in Jira to finish at a ready-to-execute state for the development team.