New Market discovery & Product Development for a Fortune 250

Developed and implemented go-to-market strategies with a lean cross functional-team resulting in user growth from 400 to 10,000+ users while prioritizing learning outcomes and PMF optimization.

Co-led product roadmap strategy and execution, collaborating with stakeholders, including users, design and development team, and Principal leadership, to test and validate ideas with data and scale winners.

Leveraged user-specific financial data to develop and validate new products to deliver value with data, such as data insights, planning for savings and retirement, and periodic updates, thereby enhancing user value propositions.

Led the technical team to build an in-house rule-based algorithmic system replacing a sunsetting API.