MoreMoni Branding

MoreMoni, formerly TaxiMoni, is a loan product by Sycamore Integrated Solution that was originally designed for Lagos taxi drivers.

It has now expanded to include market women, artisans, wage earners, small company owners, and other members of the informal market.

I was tasked with developing a brand identity for this start-up that captured the essence of its offerings to drive increased sales and overall business revenue.

Putting this brand together was so much fun, trying to all Sycamore's elements into the new concept appeared to be a little difficult but interesting to do.

Finally,i came up with intersecting the "Money leaf" from the Sycamore logo to form a letter M (the first letter of the Moremoni brand) and stacking the "leafs", reiterating the availability of money; simply put - "MoreMoney".

While trying to communicate the brand, I made sure to properly interpret the business to first-time observers - "Easy, convenient and affordable loans" especially to people in the informal market. I had a lot of FUN working on this project.