Hey, I'm Saif. A Product Designer, from Melbourne.

While my 4+ years of product experience focused primarily on app and web design, my experience also stems from a background in brand design. My design experience consists of product design, user experience, animation, and interaction. I thrive in fast-paced environments wearing multiple hats and working directly with stakeholders.

I approach user-centered design to extract the right user problem and help business to reach their goals.

With over five years of experience,  I have learned one thing, Design is a journey of striving to achieve perfection. And Real design happens in constrained environments with messy dynamics and imperfect outputs. It's a team game where as a Product Designer my responsibility is to extract the right user's problem out of many by collaborating with the team and building a solution that adds value to people's lives and turns each user into a customer.

My Process

Ship, Learn, Fix

My design process is focused on speed, prototyping, iteration, and experimentation. I'm known for including users and engineers as my design partners.

‍I always start with a rapid-fire workshop where we describe your customer, map their journey through your product, uncover pain points and opportunities, and create a UX strategy. Then I break the design work into phases. Each phase includes team brainstorming, prototyping, testing with real customers, and collaborating with engineers.

Why Work With Me?

Problem Solver, Team Player, and A Human Loving Optimist

Design creates behavior and my ultimate goal as a designer is to allow users a good user experience design to achieve the product goals.

My work is primarily designing digital products for startups. I use design as a business tool for de-risking ideas and finding product-market fit. My goal is to match the founder's vision with practical execution and help teams navigate the process of the invention with speed, clarity, and calm. I believe great design is much more than beauty and usability. Great design resonates in our emotional roots, and reduces complex systems down into something simple—and yet absolutely unique.

Curious about working together? Have a question about the product or design?

Grab some time with me—I love meeting founders.