Your Healthiest Future with MCI

Brief: Create an integrated campaign surrounding the numerous treatment centres that the Memorial Health Institute has to offer. Ads should consist of multiple examples like OOH, Print, Social Media, etc.

Brand: Memeorial Cancer Institute

Convince: Family member and breast cancer patients

That: Choosing MCI’s personalised approach is the best way forward for their treatment plans

Because: They know how tricky planning a treatment plan can be, especially if youre doing it alone

Support: Families and breast cancer patients so that their treatment plan isn’t an additional burden on them.

Literal Statement - MCI's breast cancer treatment is the best choice you can make

Lateral Statement - A step forward into your healthiest future with MCI

Concept: My basic concept for this campaign is to raise awareness about the treatment plans that MCI has to offer - I will do this through the use of accurate stats and informative language. The main concern I want to address the idea of familiarity and to assure the patients that they are not alone.

Creating 3 different Digital Executions in relation to the initial design concept.