An Educated Voyage
Anjani Dubey
Strategic Planning
Brief: Creating out-of-home advertisements for your chosen brand through the justification of the OOH process which consists of factors such as aligning objectives, budget, target audience, and project statements.
My chosen brand was Eurostar; the international railway company.
OOH tactics: Conviction Dynamics
Consumer perceptions... That need to be changed:
Pricing
Marketing and Promotion
Punctuality
That need to be created:
COVID-19 safety
Loyalty and Benefit Programs
Testimonials by cutomers
That need to be sustained
Reliability
Quality of experience
Safety
Comfort
Environmental Responsibility
After creating simple Photoshop mockups, I identified changes that need to be made or aspects that need to be improved
Final Designs
Out-of-home advertisement - Bus stop
Out-of-home advertisement: Train station billboard
Out-of-home advertisement: Elevator Print
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Posted Nov 29, 2023
Out-of-home advertisements for Eurostar. Creating an approach that was more inclined towards student choosing Eurostar as their means of transportation.
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EuroStar
