Christmas Promotion

Christmas Wine Promotion

DISCIPLINE: 3D MODELLING · ART DIRECTION · MOTION

SUBJECT: BEVERAGE · HOSPITALITY

TOOLS: BLENDER · AFTER EFFECTS · PREMIERE PRO

YEAR: 2025

A Christmas promotion built around two bottles. For wine Christmas promotion, the focus was on two wines they wanted to put forward for the holiday season. I developed the visuals in 3D, building the bottles, materials, lighting and environments from scratch. The aim was to give the two products a seasonal setting without letting the Christmas treatment take attention away from the wines themselves.

THE DIRECTION

Let the product lead.

With two specific wines at the centre of the promotion, the visual direction needed to make them feel like the focus rather than simply placing them inside a Christmas scene.

​

I kept the seasonal elements restrained, using lighting, colour and atmosphere to create the feeling of Christmas without relying on obvious decorations.

​

The result keeps the bottles prominent while giving the promotion a distinct seasonal character.

THE PRODUCT

Every reflection matters.

Both bottles were built and rendered in 3D, with the lighting developed around the glass, labels and reflections.

​

The goal was to keep the surfaces believable while giving the bottles enough contrast and separation to hold their place within the darker seasonal environments.

THE MOTION

Giving the promotion another way to move.

The same 3D setup was developed into motion, allowing the two wines to be presented through a short seasonal animation as well as still imagery.

​

The movement stays controlled, keeping attention on the bottles while the lighting and atmosphere create the sense of occasion.

THE CAMPAIGN

Two wines. One seasonal direction.

The final visuals were designed to give both wines a consistent presence across the promotion.

​

The same lighting, materials and atmosphere connect the different compositions, while the flexibility of the 3D setup allows the products to be repositioned and presented in different ways.

​

A quieter way to celebrate.

The project gave two product-led visuals for the Christmas season while exploring how 3D could create a more controlled and flexible alternative to a traditional product shoot.

#3DAnimation #ProductVisualization #WineDesign #BottleDesign #BeverageDesign #ChristmasDesign #SeasonalDesign #PremiumDesign #MotionDesign #CGI #VisualStorytelling #3DDesign

Like what you see? Thinking about working together?

​

Drop me a line here. I’m always up for a chat - especially with people who are passionate about what they do.