Project Description This mobile proof of

Project Description This mobile proof of concept was developed for ESSENCE, a leading media company serving global Black culture and women. Tailored for the 2023 New Orleans festival, the concept reimagines event attendance into a year-round digital community hub. Grounded in cultural discovery, the interface features a rich purple palette, seamless ticketing checkouts, performer discovery timelines, and contextual push notification frameworks that maximize sponsor engagement.

Overview A major cultural lifestyle brand sought an isolated event mobile app concept for its flagship festival to drive community interaction beyond physical stages.

Objective Design an end-to-end mobile proof of concept unifying event discovery, artist showcases, and ticketing while establishing year-round retention mechanisms.

Action Conducted cultural research, created rich visual mood boards, structured event exploration timelines, and mapped companion-led push notification strategies.

Results The concept was approved by executive stakeholders, successfully demonstrating a scalable digital model that unites cultural storytelling with sponsor return on investment.