Project Description TWEEDL is a gamified

Project Description TWEEDL is a gamified music discovery mobile app designed to break industry nepotism by empowering listeners to curate rising talent. Transitioning from an outdated web tool, the mobile experience introduces interactive 30-second preview cards, animated swipe voting mechanics, and audience challenges. Built as an investor-grade prototype, the platform establishes dynamic community leaderboards and verified artist journeys to drive listener retention and showcase genuine market traction.

Overview A US social music venture needed to translate a slow desktop web presence into a vibrant, gamified mobile application prototype to secure investor capital.

Objective Overhaul visual branding, lower creator drop-off, and build a high-engagement discovery feed capable of validating community traction.

Action Audited legacy workflows, crafted gesture-driven discovery swipe loops, designed community leaderboard challenges, and ran multi-round internal usability testing.

Results Voting completion rates increased from 62 percent to 95 percent, while artist upload success rose from 48 percent to 92 percent in validation testing.