Performance marketing specialist

Successfully led top-tier ($100M+ in yearly revenue) mobile games, including Marvel: Contest of Champions, Words with Friends, CSR2, Zynga Poker, and more.

User Acquisition and Collaboration - Demonstrated a proven track record in mobile game user acquisition through A/B testing and innovative methodologies. Instrumental in successful cross-promotions, SEO, ASO, and collaborated effectively with product teams for optimal results.

Data-Driven Expertise - Leveraged extensive knowledge for LTV and ROI analysis, cohort analysis, and budgeting over $200M+ annually.

Market Navigation and Marketing Mastery - Navigated complexities of the free-to-play/freemium market with expertise in social media marketing, branding, influencer marketing, and ad optimization.

Ad Tech Proficiency - Implemented auction logic and automation with programmatic ad partners, maximizing ad efficiency.