Search engine marketing specialist
John Choi
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Posted Feb 24, 2024
Responsible for direction of app store and marketing assets including icons, screenshots, banners, and videos for all managed games.
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Clients
Zynga
Glu Mobile
Mooko Media
Responsible for direction of app store and marketing assets including icons, screenshots, banners, and videos for all managed games.
Directed A/B testing and Multivariant testing on creative assets, which resulted in high CTR and high conversion rate while lowering overall CPI.