"What's the main reason a customer decides not to move forward with us?" I asked him. He told me that for the most part, our potential customers generally fear anything Crypto. They just want to buy, sell, and retire carbon credits. They don't want to endure all the minutiae of finding a reliable web3 wallet provider, creating a wallet, loading that wallet up with USDC, and then connecting that wallet to Carbonmark, all before even making their first purchase. In fact, that whole process seems shady to them, and reduces our credibility in their eyes.