KlimaDAO UI/UX Redesign for Enhanced Usability

UI & UX Redesign

KlimaDAO creates software that addresses the global climate crisis through innovative blockchain technology.

Client: KlimaDAO, a climate-focused cryptocurrency platform.

Objective: To refresh the UI with a focus on professionalism and usability, moving away from the "degen crypto" aesthetic while supporting updated app features.

Enhance app’s credibility.

Create a smoother, more professional user experience.

Streamline key user journeys based on feedback.

Identifying and addressing areas that felt too complex or unpolished to the target audience, especially without losing functionality.

Research Process

User Interviews: Conducted asynchronous interviews with active members from a Discord community of 10-15k to determine popular features and pain points.

Competitor Analysis: Assessed competing platforms for solutions to similar UX issues, looking for ways KlimaDAO could differentiate or improve upon these.

Sketches: Started with paper sketches and low-fidelity mockups to establish design direction.

Iteration: Progressively built out user journeys in Figma, increasing fidelity based on iterative feedback and balancing user needs with company goals.

Prototype & Testing

Testing Feedback: Identified elements that confused users or added unnecessary steps. Simplified these by removing steps and refining button text.

Results & Impact

Outcome: 90% of testers reported a more professional feel and faster task completion, validating both the visual update and improved efficiency of core user flows.

Reflection: This project reinforced that great design isn’t just about polished visuals; it’s about making things truly intuitive and accessible. Each iteration, each piece of feedback, reminded me that design is a collaborative journey. I learned to balance the details with the big picture, focusing on users’ needs without losing sight of KlimaDAO’s broader mission. Ultimately, this experience has made me a more adaptable, thoughtful designer, committed to blending functionality with the kind of polish that gives users confidence and ease.