Eager to promote food companies owned by BIPOC, Yumday stocks and shares unique tasty treats. Every month, Yumday has a themed snack box and May's was Asian American/Pacific Islander (AAPI) Heritage Month.
Yumday Co is itself an AAPI-owned business, Filipino-American specifically, so it was with great pleasure to promote similar businesses with mutual audiences. A promotional Instagram post is shareable and interactive whereas a blog post provides further information, personalizing the product and creating a story.
The Stats 💯
Timeline: 3 non-consecutive days
Budget: $120
Deliverables:
• Create images that can be used for both Wordpress and Instagram
• Research and link to business websites to ensure cross-promotion
• Copyedit and format blog post
Craving for unique and delicious snacks for your daily work-from-home grind? Here are 10 AAPI-founded snacks showcasing different cultures and their founders’ …