As part of SVEN Group's Brand Strategy team to develop and grow strategic marketing campaigns, I worked as the team lead for Teleperformance's #TakePride 2022 campaign since strategic planning up to implementation. Coming from today's individual mindset of authenticity and deep understanding, we envisioned Teleperformance Philippines' role to celebrate diversity in one, as one.

From brainstorming to management, I primarily worked on two (2) of Teleperformance's #TakePride big bets and paid media management:

The Public Docu-Series - A documentary series featuring real people and influencers talking about the realities of the job hunt and work life in other BPO agencies.

Results:

2. TP Rush: Live Recruitment Challenge - A Facebook Live Quiz Series with a keyword-triggered chatbot to create a new method for online recruitment and express hiring

Results: