I took on the Family segment for SM Supermalls during my time working in SVEN Group. Part of working in this segment, is growing and engaging a digital haven by moms for moms -- The SuperMoms Club Facebook Community, a Philippine Quill Award-winning Facebook Group created to honor SM's loyal mom shoppers.

With the SM Fam team, we initiated a 2022 campaign strategy for the SuperMoms Club in order to:

Expand SuperMom profiles

Define the community's differentiation

Make an even bigger recruitment impact

Create stronger connections and relevance within the community.

We delivered results to the campaign by refreshing their logo, producing a hero video, creating new content buckets and topic threads, and through an always on acquisition strategy with paid ads.

The team and I were also grateful to welcome the recognition that the SuperMoms Club 2022 campaign deserved. In 2022, the campaign was awarded the 2022 Centauri Winner in the Vega Digital Awards and was also shortlisted for the PANAta Awards.