SMAC x PAL | Shop to Fly. Fly to Shop.

As a Brand Strategist at SVEN Group, I was given the privilege to work on SMAC x PAL's Shop to Fly. Fly to Shop. 2022 campaign from strategic planning to client presentation to creation of marketing assets until management and implementation. The Shop to Fly. Fly to Shop. campaign highlights the biggest lifestyle rewards program teaming up with the Philippines' airline flag carrier, to fly Filipinos higher by bringing the greatest rewards experience today.The SVEN team and I promoted SMAC x PAL's campaign through a number of Key Visual variants, two (2) hero videos, and an aggressive paid media strategy to drive maximum success.

Results: