Designed the mobile alert system

Designed the mobile alert system for Lookfinity, helping media buyers filter noise from genuine financial risk so they can react to campaign issues fast - from anywhere, not just their desktop. Worked closely with a senior designer across research synthesis, flow design, and visual design, with day-to-day decisions shared between us. The result: 70% faster reaction time to campaign issues and 18% higher ROAS reported by buyers using the mobile alert system.