Redesigned FabFunnel's core dashboard and

Redesigned FabFunnel's core dashboard and workflow, turning a wall of numbers into a tool that tells media buyers what to do next - not just what happened. Worked as UI/UX Designer alongside a Design Lead, PM, and the CEO, owning day-to-day design decisions and building a modular component library that kept every screen consistent as requirements changed. Three key decisions shaped the product: a stripped-down dashboard focused on decisions over data, a condition-builder automation rules engine, and one-click campaign cloning for fast scaling. Result: campaign launch time dropped from hours to near-instant, and buyers began trusting the automation rules enough to set them at night and check results in the morning.