Landing Page Redesigns for Indie Makers and Startups

This project is a collection of landing page redesigns I completed for a range of indie makers and early‑stage startups.

Balancing the different styles required by each industry while keeping a consistent, minimal look. Delivering high‑quality designs within the short time frames that freelance work often demands.

I handled every step of the redesign process: gathering the original pages, studying each brand, creating logo updates and color schemes, defining spacing and typography, rebuilding the pages in Figma, and delivering the finished assets to the clients.

Collect current landing page links from the clients.

Review each page to note strengths, weaknesses and brand consistency.

Sketch fresh concepts, including logo tweaks and color palettes tailored to each brand.

Build a simple design system that sets spacing, typography and component rules.

Recreate the landing pages in Figma, applying the new design system.

Share the final files with the clients, explain the design choices and make any last‑minute adjustments.

Each client received a cleaner, more focused landing page that improved visual hierarchy and brand clarity. Feedback was positive and clients noted higher satisfaction and conversions with the updated look.

A minimal design system centred on colour, type and spacing offers a flexible foundation that adapts well across many brands. Clear communication and realistic scheduling are key when handling diverse redesign projects. Demonstrating a portfolio of full‑cycle redesign work can set a freelancer apart and attract better‑matched opportunities.