Self-initiated brand identity concept
Visual identity · Art direction · Brand applications
Wear the story.
A visual identity concept for Holy Headen, inspired by the stories and embroidery within its clothing. The aim was to give that detail a bold, consistent presence across the brand.
The identity
Inscribed pairs an angular wordmark with an interlocking HH monogram. The wordmark leads the larger layouts, while the monogram gives smaller applications a compact signature.
Colour and texture
Oxblood, ink, and ivory create a dark, contrasting palette. Silver finishes, blurred imagery, and grain bring texture to the system, while small, simple text balances the expressive lettering.
From label to street
The identity extends across garment tags and outdoor graphics. Changes in scale and material give each application its own character while keeping the brand recognisable.
Independent concept project, not commissioned by or affiliated with Holy Headen. Presentation imagery and mockups were created with AI assistance.
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Posted Oct 31, 2026
A visual identity concept for Holy Headen, inspired by the stories and embroidery within its clothing.