A self-initiated rebrand concept for Sobr, a café in Indore.

Sobr already speaks about slowing down. This project explores how that feeling can come through more clearly in its visual identity.

Soft, slightly irregular lettering keeps the logo warm and approachable. The concentric “o” simplifies an existing detail into a symbol that works across the brand.

Warm ivory, deep ink and soft clay create a calm palette with enough contrast to stand out.

The identity extends to cups, food wraps, takeaway bags, loyalty cards and totes. Repeated rings and simple layouts connect each piece, bringing Sobr’s “State of Stillness” into everyday café moments.