Brand Redesign - Grupo DRSUL
Ítalo Menezes
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Posted Oct 30, 2025
Redesigned Grupo DRSUL's brand architecture for a modern appearance.
The old brand set
Grupo DRSUL is a car dealership group operating in several cities in the state of Rio Grande do Sul (BR) with brands like Renault, Nissan, Fiat, Chevrolet. They also have their own companies for leasing a fleet and used cars sales.
This brand redesign project aimed to update the brand's architecture, to strengthen the recognition of all companies and car dealeships as a group, associating them as a solid andreliable brand that can attend different audiences.
The new logo
The new brand set
