The DRSUL Group, a network of car dealerships in the state of Rio Grande do Sul (Brazil), was planning a two-day sales event featuring special deals.

They requested a concept that would be impactful, creative, and highlight both the wide availability of vehicles in stock for immediate delivery and the aggressive sales conditions.

On a brainstorming session, the team noticed that the event coincided with the release of the movie Fast & Furious 10. By aligning the franchise's name with the sales conditions emphasized by the client, we developed the tagline: "Fast Deliveries & Furious Deals".

We also incorporated references to the movie into the visual elements, such as the dynamic effect in the tagline and the colorful smoke in the background, inspired by the promotional poster for the previous release, Fast & Furious 9.