Nível Superior is a Brazilian company specializing in university graduation parties and large-scale celebration events. The goal was to create a series of social media assets that captured the festive, high-energy spirit of graduation while positioning the brand as the top choice for premium event production — parties that truly live up to the name “Next Level.”

As Art Director, I developed the visual concept and designed both static and motion for all major platforms, including Instagram, Facebook, and TikTok.

The content strategy focused on engaging graduates and their families, driving brand recognition and emotional connection through vibrant, shareable visuals.

Visual Concept The creative direction aimed to reflect a youthful, celebratory tone that resonated with the target audience while staying consistent with the brand’s established identity. To achieve this, we introduced granular textures and gradient elements, trends that were highly relevant at the time, giving the compositions a modern and dynamic look.

Execution The final designs combined bold typography, energetic compositions, and smooth motion transitions to enhance the party atmosphere. The result was a cohesive visual identity that felt festive, contemporary, and unmistakably “Nível Superior.”