MOCK Studio - Brand Headlines and Social Media Content

MOCK Studio is an independent design and fabrication studio that creates furniture and installations for a range of clients in New York and beyond.

MOCK brought me on to craft a central set of resources for them to use as they grow their brand, including a brand summary, biography, and a set of brandwide keywords and headlines. 

We worked as a collaborative team to identify language that captured the delicate balance between ease and technicality that defines their work, accounting for their experience in the fields of both architecture and visual design.

In addition to this work, I consulted with MOCK regarding their Instagram presence, making recommendations to help their team expand their presence.