Xpan Systems - Brand Slogan + Brand Book

xpan is a fledgling brand creating handbuilt soundsystems with the purest sound fidelity. I partnered with xpan to create their brandwide slogan and statement as part of their brand book. For xpan, it was important that we not only find a core brand slogan that worked both phonetically and meaningfully in English and Spanish, but that we maintained the brand's purposefully minimal and straightforward nature in all headlines and brand statements.