Experiencias Aleph

Experiencias Aleph (Aleph Experiences in English). The project consists in Logo, Business Card and Social Media Design.

✨ Client's desire

The client wanted to develop the visual concept based on the letter Aleph, symbolizing the beginning, the birth of everything, and a butterfly, representing transformation and metamorphosis.

The color palette based on the specific preferences of the Client, seeks to inspire:

Wisdom

Science

Learning

Commitment

Transformation

Welfare

💡Visual Strategy

The brand seeks to reflect on the transformation and development of human potential, through the integration of conventional and complementary therapies that promote health and well-being in customers between 30 and 60 years old.

The pattern of the imagotype seeks to give consistency and a more organic aesthetic, without being the protagonist on the canvas.

The uses soft and rigid geometric figures that inspire ambiguity in the public of any genre, with flat colors that express simplicity and sophistication.

👀 Thoughts and perspective

The concept behind the imagotype fully reflects the philosophy and mission of the brand as an individual and for its target audience. I believe that how this is presented in Its representative colors demonstrates its modern and confident side in a more adult audience that seeks stability and confidence.