Web App - Social Media Content Management Platform
Mohd Matloob
User Researcher
UX Designer
UI Designer
Figma
Sketch
Overview:
Dread’s web app is designed for businesses and agencies seeking streamlined, automated social media content creation. Through AI-driven insights, users can generate an entire month’s worth of tailored prompts and manage them across multiple platforms, making it an essential tool for efficient social media management.
Project Goals:
Build a web app that simplifies the content planning, creation, and scheduling process.
Enable users to manage multiple accounts, reschedule posts, and customize content types.
Process:
User Journey Mapping:
Mapped user needs, from initial setup of business details to monthly prompt generation, ensuring an intuitive and efficient experience.
Feature Integration:
Developed core functions to generate prompts based on business details, convert prompts into various content formats like carousels, images, and short videos, and schedule them for posting.
Added management tools to allow users to reschedule, edit, and preview posts, as well as track their scheduled content across multiple accounts.
Dashboard Design:
Created a clean, modern dashboard showcasing all scheduled content by date and platform, providing a clear view of content flow and time management.
Designed visually intuitive controls for easy account switching, post rescheduling, and content editing.
Testing and Optimization:
Tested user interactions to streamline content generation, customization, and scheduling, optimizing for seamless navigation and efficiency.
Enhanced responsive design for smooth use across various devices, supporting users on-the-go.
Results:
The Dread web app offers businesses a comprehensive content management solution that combines AI-driven content generation with flexible management options. This approach has significantly reduced time spent on content planning and increased productivity for social media teams, aligning with Dread’s goal of making social media automation effortless and effective.
Key Takeaways:
An AI-driven approach can transform content creation by automating time-consuming processes, allowing users to focus on engagement.
Simplified, intuitive dashboard design enhances user experience and optimizes workflow efficiency.
