Revamping Brand Identity for CarsCoup by Mohd MatloobRevamping Brand Identity for CarsCoup by Mohd Matloob

Revamping Brand Identity for CarsCoup

Mohd Matloob

Web Designer

User Researcher

UX Designer

Adobe Illustrator

Adobe Photoshop

Figma

Project Overview: Carscoup is a dynamic YouTube automotive channel focused on providing in-depth car reviews, insights, and engaging content for car enthusiasts. The goal was to create a bold and modern brand identity that reflects the spirit of the automotive world while capturing viewers' attention.

Process:

Research & Discovery:

Objective: Understand Carscoup's audience, competitors, and brand values.

Insights: Identified a need for a striking, sleek logo that embodies speed, modernity, and trustworthiness, aligning with the high-energy nature of the channel.

Concept Development:

Logo Exploration: Focused on clean, minimalist shapes representing both cars and motion, balancing a professional look with an accessible feel.

Typography: Chose bold, sans-serif fonts to convey strength and readability at various scales, especially for digital use.

Design Execution:

Logo: Crafted a streamlined, emblem-style logo that combines automotive elements with a modern, tech-inspired aesthetic.

Color Palette: Employed bold, contrasting colors to enhance visibility and recognition, with an emphasis on shades that signify energy and innovation.

Iconography & Visual Elements: Designed accompanying icons and graphics that reinforce the brand's automotive focus.

Application & Testing:

Ensured the logo's versatility across different platforms (video thumbnails, social media, merchandise).

Conducted mock-ups on potential brand materials such as social media headers, merchandise, and channel intros.

Results: The final brand identity successfully encapsulates Carscoup’s bold and modern persona, attracting car enthusiasts and establishing a memorable visual presence on YouTube. The brand system enhances Carscoup's ability to create a lasting impression on viewers through every interaction.

Conclusion: Carscoup’s new branding not only elevated its visual appeal but also reinforced its mission to be a premier destination for car content, fostering stronger viewer loyalty and increasing engagement.