Revamping Brand Identity for CarsCoup

Web Designer

User Researcher

UX Designer

Adobe Illustrator

Adobe Photoshop

Figma

Project Overview: Carscoup is a dynamic YouTube automotive channel focused on providing in-depth car reviews, insights, and engaging content for car enthusiasts. The goal was to create a bold and modern brand identity that reflects the spirit of the automotive world while capturing viewers' attention.

Process:

Research & Discovery:

Objective: Understand Carscoup's audience, competitors, and brand values.

Insights: Identified a need for a striking, sleek logo that embodies speed, modernity, and trustworthiness, aligning with the high-energy nature of the channel.

Concept Development:

Logo Exploration: Focused on clean, minimalist shapes representing both cars and motion, balancing a professional look with an accessible feel.

Typography: Chose bold, sans-serif fonts to convey strength and readability at various scales, especially for digital use.

Design Execution:

Logo: Crafted a streamlined, emblem-style logo that combines automotive elements with a modern, tech-inspired aesthetic.

Color Palette: Employed bold, contrasting colors to enhance visibility and recognition, with an emphasis on shades that signify energy and innovation.

Iconography & Visual Elements: Designed accompanying icons and graphics that reinforce the brand's automotive focus.

Application & Testing:

Ensured the logo's versatility across different platforms (video thumbnails, social media, merchandise).

Conducted mock-ups on potential brand materials such as social media headers, merchandise, and channel intros.

Results: The final brand identity successfully encapsulates Carscoup’s bold and modern persona, attracting car enthusiasts and establishing a memorable visual presence on YouTube. The brand system enhances Carscoup's ability to create a lasting impression on viewers through every interaction.

Conclusion: Carscoup’s new branding not only elevated its visual appeal but also reinforced its mission to be a premier destination for car content, fostering stronger viewer loyalty and increasing engagement.