Philippine Startup Week 2024

Role: Lead Brand & Art Director Project Scope: Creative Direction, Brand Identity, Marketing Materials (Digital & Print), Campaign Strategy Philippine Startup Week 2024 (PHSW24), the country’s premier startup conference, united founders, investors, enablers, and government in a week-long celebration of Filipino innovation. Guided by the theme “Isa Para Sa Bayan: Igniting Filipino Innovation,” I led the brand and art direction—developing the overarching visual identity, creative concept, and campaign materials across digital and print. The result was a bold, inclusive, and nationally resonant brand experience that transformed PHSW24 into more than an event—it became a movement that connected thousands of stakeholders and showcased Philippine innovation on a global stage.