SCALE-NCR Rebrand

Role: Lead Brand Designer

Project Scope: Creative Direction, Brand Identity & Marketing Materials (Digital & Print)

Strategy SCALE NCR (Strategic and Collaborative Alliance for Leveraging Ecosystem) is a regional innovation consortium composed of government agencies, enablers, investors, NGOs, and academic institutions. As its influence grew within the Philippine innovation landscape, the need for a unified, modern brand identity became clear. Leading the rebrand, I developed a refreshed visual system that reflects the energy, diversity, and collaborative spirit of the ecosystem. Through thoughtful concept development, art direction, and execution across digital and print touchpoints, the new identity enhanced brand clarity, consistency, and scalability—positioning SCALE NCR as a dynamic force ready to scale its impact nationwide.

Currently in development—full case study coming soon! 🚀