The goal was to create a compelling lead magnet to introduce the client’s followers to his book and community. Titled "10 Weight Loss Myths That Are Keeping You Stuck," the challenge was crafting engaging, value-packed content that resonated with the target audience while aligning with the client’s brand.

I focused on debunking common misconceptions with clear, actionable insights and designed a visually appealing layout to enhance readability.

The client was thrilled with the outcome, as the lead magnet successfully attracted interest, drove engagement, and effectively promoted his book and community.